Hadley/Series Australia Pty Ltd
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…
read moreLife Fitness Australia, a leader in commercial fitness equipment, has announced the arrival of three bold new additions to the Hammer Strength lineup - built for serious athletes and facilities ready to raise the bar on strength training.
Engineered with the biomechanics, durability, and unmistakable feel that Hammer Strength is known for, these latest launches deliver uncompromising performance and precision.
Introducing the New Hammer Strength Lineup:
Plate Loaded Pendulum-X Squat
The new Pendulum-X Squat changes the game for lower-body training. Unlike traditional pendulum squats, this patented design dynamically shifts resistance — lighter at the bottom where you’re weakest, heavier at the top where you generate maximum power. The result? Explosive total-body extension, reduced knee overload, and unmatched lower-body strength development. Learn more
Plate Loaded Super Fly
Not your typical fly machine. The Super Fly adds versatility to chest training with both flat and decline fly positions, allowing athletes to attack the chest from multiple angles for maximum muscle engagement. Built to push boundaries and amplify upper-body strength. Learn more
Plate Loaded Adjustable Decline Bench
Serious training demands precision. The new Adjustable Decline Bench offers quick, secure adjustments between a -10° and -25° decline — no makeshift plate stacking required. Ideal for pressing and core work, this bench delivers rock-solid support and the exact angles athletes need to hit their performance goals. Learn more
David Loats, Chief Commercial Officer notes “Hammer Strength was built for elite athletes and those determined to train like one. These new pieces continue that legacy - machines that deliver the feel, biomechanics, and toughness elite athletes demand.”
The new Hammer Strength Pendulum-X Squat, Super Fly, and Adjustable Decline Bench are available now through Life Fitness Australia.
Click here to contact Life Fitness Australia via their entry in the Australasian Leisure Management Supplier Directory.
3rd March 2025 - Life Fitness Australia introduces Symbio cardio equipment
24th October 2024 - Life Fitness Australia announces new Chief Commercial Officer
6th March 2024 - Life Fitness debuts new cardio equipment range and digital solutions at IHRSA 2024
4th March 2024 - Life Fitness promotes Andrew Mahadevan to Chief Commercial Officer
23rd November 2023 - Evolt 360 signs contracts with Jetts Australia, GoodLife Fitness (Canada) and Matrix Fitness
28th July 2023 - Life Fitness announces new Chief Executive appointment
2nd June 2023 - Life Fitness launches new Hammer Strength dual-function machine for posterior chain training
15th May 2023 - Life Fitness Australia introduces new Aspire Cardio equipment range
23rd February 2023 - Death of Life Fitness co-founder Augie Nieto
17th October 2022 - Life Fitness Australia launches new Hammer Strength equipment line
10th June 2022 - Life Fitness New Zealand partners with FITBENCH
2nd March 2022 - Life Fitness Australia partners with Fitbench
16th August 2021 - Life Fitness announce new product offerings for its ICG brand
24th March 2021 - Life Fitness selected as preferred equipment supplier to World Gym International
22nd March 2021 - Life Fitness integrates with Myzone to further enhance the connected fitness experience
8th September 2020 - Life Fitness reveals new Axiom Series Strength Equipment
1st October 2019 - Life Fitness Australia introduces space-saving solution for small group training spaces
7th May 2019 - Life Fitness to be acquired by major private equity firm
29th August 2018 - Life Fitness equips Club Lime, CISAC with Australia’s first Apple GymKit application
1st September 2017 - Life Fitness Australia marks 20 years of success and sustainability
10th June 2017 - Life Fitness to offer technology pairing with Apple Watch
18th August 2016 - Life Fitness takes over Indoor Cycling Group
11th April 2016 - Life Fitness to showcase the biggest brands at the 2016 Fitness & Health Expo
5th April 2015 - Life Fitness Introduces the next move in Cardio Workouts
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