Latest News

Back to Latest News back

 

Life Fitness Australia releases new additions to Hammer Strength lineup

Life Fitness Australia releases new additions to Hammer Strength lineup
April 24, 2025

Life Fitness Australia, a leader in commercial fitness equipment, has announced the arrival of three bold new additions to the Hammer Strength lineup - built for serious athletes and facilities ready to raise the bar on strength training.

Engineered with the biomechanics, durability, and unmistakable feel that Hammer Strength is known for, these latest launches deliver uncompromising performance and precision.

Introducing the New Hammer Strength Lineup:

Plate Loaded Pendulum-X Squat
The new Pendulum-X Squat changes the game for lower-body training. Unlike traditional pendulum squats, this patented design dynamically shifts resistance — lighter at the bottom where you’re weakest, heavier at the top where you generate maximum power. The result? Explosive total-body extension, reduced knee overload, and unmatched lower-body strength development. Learn more

Plate Loaded Super Fly
Not your typical fly machine. The Super Fly adds versatility to chest training with both flat and decline fly positions, allowing athletes to attack the chest from multiple angles for maximum muscle engagement. Built to push boundaries and amplify upper-body strength. Learn more

Plate Loaded Adjustable Decline Bench
Serious training demands precision. The new Adjustable Decline Bench offers quick, secure adjustments between a -10° and -25° decline — no makeshift plate stacking required. Ideal for pressing and core work, this bench delivers rock-solid support and the exact angles athletes need to hit their performance goals. Learn more

David Loats, Chief Commercial Officer notes “Hammer Strength was built for elite athletes and those determined to train like one. These new pieces continue that legacy - machines that deliver the feel, biomechanics, and toughness elite athletes demand.”

The new Hammer Strength Pendulum-X Squat, Super Fly, and Adjustable Decline Bench are available now through Life Fitness Australia.

Click here to contact Life Fitness Australia via their entry in the Australasian Leisure Management Supplier Directory.

Related Articles

3rd March 2025 - Life Fitness Australia introduces Symbio cardio equipment

24th October 2024 - Life Fitness Australia announces new Chief Commercial Officer

6th March 2024 - Life Fitness debuts new cardio equipment range and digital solutions at IHRSA 2024

4th March 2024 - Life Fitness promotes Andrew Mahadevan to Chief Commercial Officer

23rd November 2023 - Evolt 360 signs contracts with Jetts Australia, GoodLife Fitness (Canada) and Matrix Fitness

28th July 2023 - Life Fitness announces new Chief Executive appointment

2nd June 2023 - Life Fitness launches new Hammer Strength dual-function machine for posterior chain training

15th May 2023 - Life Fitness Australia introduces new Aspire Cardio equipment range

23rd February 2023 - Death of Life Fitness co-founder Augie Nieto

17th October 2022 - Life Fitness Australia launches new Hammer Strength equipment line

10th June 2022 - Life Fitness New Zealand partners with FITBENCH

2nd March 2022 - Life Fitness Australia partners with Fitbench

16th August 2021 - Life Fitness announce new product offerings for its ICG brand

24th March 2021 - Life Fitness selected as preferred equipment supplier to World Gym International

22nd March 2021 - Life Fitness integrates with Myzone to further enhance the connected fitness experience

8th September 2020 - Life Fitness reveals new Axiom Series Strength Equipment

1st October 2019 - Life Fitness Australia introduces space-saving solution for small group training spaces

7th May 2019 - Life Fitness to be acquired by major private equity firm

29th August 2018 - Life Fitness equips Club Lime, CISAC with Australia’s first Apple GymKit application

1st September 2017 - Life Fitness Australia marks 20 years of success and sustainability

10th June 2017 - Life Fitness to offer technology pairing with Apple Watch

18th August 2016 - Life Fitness takes over Indoor Cycling Group

11th April 2016 - Life Fitness to showcase the biggest brands at the 2016 Fitness & Health Expo

5th April 2015 - Life Fitness Introduces the next move in Cardio Workouts


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Spill Station Australia

Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutions

read more

Aquatics / Safety / Security / Venues

 
 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business