Moshtix launches market-first solution for venues and event organisers

November 5, 2024

Moshtix has announced the launch of a free first-in-market solution that aims to solve marketing campaign attribution and reporting woes for venues and event organisers.

The solution has been revealed following recent changes in how platforms handle data, including the removal of third-party cookies and stricter privacy rules, that are making it harder for event organisers to track accurately how digital advertising campaigns drive sales.

Moshtix says that its new marketing enablement integration solves this issue, giving venues and event organisers access to Meta, TikTok and Snapchat Conversion API integrations via a self-service tracking function. The integration has been built in-house, giving Moshtix the ability to offer this free of charge, making this a first-of-its-kind offering in the Australasian ticketing market.

Harley Evans (pictured below), Managing Director of Moshtix Australia and New Zealand, advised “Moshtix is excited to be the first in market to offer this Conversion API integration. We understand that our clients face the challenge of needing to maximise their digital marketing investments while keeping pace in a competitive landscape.

“That’s why we have introduced the Conversion API integration for our venue and event partners at no added cost. Our self-service tools are designed to empower our clients, providing them with greater performance and clarity in analysing which campaigns are contributing to their ticket sales. Our products will continue to support our venue and event partners in achieving their goals.”

While pixel tracking still serves a purpose, Moshtix has now future-proofed this decline and bolstered advertising performance. This new marketing solution will extend tracking and reporting power on advertising via third-party platforms without relying on traditional cookie-based methods or costly integration solutions.

Conversion APIs create direct connections between the Moshtix website and the servers of ad platforms like Meta or TikTok to enable better attribution of marketing and to complement the measurement of regular browser pixels.

This update to Moshtix’s offering follows a streak of new features and integrations released this year including TikTok and Shazam integrations, improvements to Moshtix Insights reporting capabilities including live scanning data and self-service pixel management.

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5th February 2024 - Moshtix looks to deliver improved customer choice through exclusive partnership with Zip

12th October 2023 - Moshtix moves to introduce new ticket resale platform

15th September 2022 - Moshtix reveal exclusive Ticketing Partnership with Merivale

7th February 2022 - Audience Republic launches partnership with Moshtix

1st December 2021 - Ticketmaster and Moshtix announce joint ticketing partnership with Big Top at Luna Park Sydney

23rd February 2021 - Latitude Financial and Moshtix partner for ‘Buy Now Pay Later’ ticketing option

12th July 2019 - Byron Bay Bluesfest names Moshtix as exclusive ticketing partner

26th February 2019 - Ticketmaster acquires Moshtix to expand general admission offering in Australia and New Zealand

26th October 2018 - Moshtix extends Zoos Victoria concert series partnership

3rd September 2018 - Moshtix launches industry first chat bot

18th July 2018 - New clients drive moshtix expansion

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