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read moreFitness On Demand has partnered with Motosumo in a move which combines their strengths to make interactive indoor cycling more accessible on any stationary bike.
Motosumo brings not only an extensive library of live and on-demand indoor cycling classes but also innovative technology that tracks real-time fitness metrics via smartphone sensors, allowing users to participate in immersive classes without needing specialised equipment.
Andy Peat, Chief Executive Fitness On Demand advised “by combining our extensive digital content library with Motosumo’s unique tracking and interactive capabilities, we are offering a live, instructor-led experience that can be accessed anytime, anywhere. This collaboration empowers our customers to expand their class schedules further, without additional investment in instructors or equipment, in a market that’s expected to reach $2.8 billion by 2030.”
Motosumo’s CEO, Kresten Juel Jensen added “Fitness On Demand's platform allows us to provide unparalleled fitness experiences to a broader audience. Our shared vision is to make interactive cycling accessible to everyone, whether they are at home, at their gym, or even staying at a hotel with low-tech bikes. Together, we're creating a fitness experience driven by a global community that delivers results for both operators and users.”
Community is at the forefront of Fitness On Demand and Motosumo’s partnership, which will enhance camaraderie through live classes, team races, and global competitions through a full integration that is set to launch later this year. Users can interact with others, compare stats, and participate in charity initiatives as part of Motosumo’s ‘Cycle for Change’ initiative, where users’ efforts contribute to global causes such as ocean clean-ups, mental health, and educational projects.
Already, with over 300 on-demand Motosumo classes and around 50 weekly live sessions available through Fitness On Demand’s Flex App and Group Studio, users will have access to a variety of cycling experiences. This partnership provides operators with a cost-effective solution to enhance their offerings, with live cycling classes proven to be twice as effective for member retention than on-demand classes.
The collaboration between Fitness On Demand and Motosumo is set to transform indoor cycling by making interactive, instructor-led classes more accessible and engaging than ever before.
For more information about Fitness On Demand click here for their contact details in the Australasian Leisure Management Supplier Directory.
1st March 2024 - Fitness On Demand announces Les Mills partnership
15th February 2024 - Fitness on Demand’s Andy Peat advises of trends to transform businesses in 2024
30th August 2023 - Fitness On Demand names Andy Peat as new Chief Executive
6th June 2023 - Fitness On Demand launches new experience app for facilities to empower users
23rd June 2022 - Innovative virtual Fitness Station launched by Fitness On Demand at IHRSA 2022
15th October 2021 - Marking 10 years of operations Fitness On Demand launches new livestreaming feature
6th August 2020 - Fitness On Demand adds sales expert to Australian team
3rd February 2020 - Club Lime beta tests new Life Fitness On Demand
16th October 2019 - YMCA Victoria and Fitness On Demand announce Australian first virtual programs
31st January 2019 - New leadership for Snap Fitness and Fitness on Demand to drive new ‘strategic vision’
2nd November 2018 - Virtuagym partnership sees Fitness On Demand integration
18th July 2018 - Fitness On Demand’s virtual fitness platform to deliver Zumba workouts
28th June 2024 - ClassPass and Motosumo partnership broadens indoor cycling reach to corporate audience
20th July 2020 - Motosumo partners with new group fitness program Ignite Your Burn
1st March 2019 - Wexer partners with Motosumo to launch group-fitness heart rate monitoring system
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